Privacy Policy
This privacy policy explains how ALPHA(“Website,” “we,” or “our”) collects, uses, and discloses your personal information when you visit, use our services, or make purchases from ALPHA.com.hk (“Website”), or otherwise communicate with us regarding this Website (collectively, “Services”). For the purposes of this privacy policy, “you” and “your” refer to you as a user of the Services, whether you are a customer, visitor to the Website, or another individual whose information is collected according to this privacy policy.
Please read this privacy policy carefully. Using and accessing any Services constitutes your agreement to the collection, use, and disclosure of your information as described in this privacy policy. If you do not agree to this privacy policy, please do not use or access any Services.
Changes to this Privacy Policy
We may update this privacy policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised privacy policy on the Website, update the “Last Updated” date, and take any other measures required by applicable law.
How We Collect and Use Your Personal Information
In order to provide Services, we collect personal information about you as described below. The information we collect and use depends on how you interact with us.
In addition to the specific purposes listed below, we may also use the information we collect about you to communicate with you, provide or improve Services, comply with any applicable legal obligations, enforce any applicable terms of service, and protect or defend this Service, our rights, and the rights of our users or others.
What Personal Information We Collect
The personal information we obtain about you depends on your interactions with our Website and your use of our Services. We use the term “personal information” to mean information that identifies you, relates to you, describes you, or may be associated with you. The following section describes the categories and specific types of personal information we collect.
Information We Collect Directly from You
Information you submit directly to us through our Services may include:
Contact Details: including your name, address, phone number, and email.
Order Information: including your name, billing address, shipping address, payment confirmation, email address, and phone number.
Account Information: including your username, password, security questions, and other information used for account security purposes.
Shopping Information: including content you view, add to your cart, or save to your account, such as member points, reviews, recommendations, e-gifts, gift cards, or purchases.
Saved Member Points/Product Reviews/Recommendations/Gift Cards/E-gifts
Customer Support Information: including information you choose to include in our communications, such as when sending messages via our Services.
Certain features of our Services may require you to provide certain personal information directly to us. You may choose not to provide this information, but doing so may prevent you from using or accessing these features.
Information We Collect About Your Usage
We may also automatically collect …
Information We Obtain from Third Parties
Finally, we may obtain information about you from third parties, including vendors and service providers that may collect information on our behalf, such as:
Companies that support our website and services, such as Shopify and Shopline.
Our payment processors collect payment information (such as bank account, credit card or debit card information, and billing address) to process your payment, so that we can ship your orders and provide you with the goods or services you requested, in order to fulfill our contract with you.
When you visit our website, open or click on emails we send you, or interact with our services or advertisements, we or third-party partners may use online tracking technologies (such as pixels, web beacons, software development kits, third-party databases, and cookies) to automatically collect certain information.
Any information we obtain from third parties will be handled in accordance with this Privacy Policy. See also the next section, Third-Party Websites and Links.
How We Use Your Personal Information
Providing Goods and Services. We use your personal information to provide you with the Services, to fulfill our contract with you, including processing your payment, shipping your order, sending you notifications related to your account, purchases, returns or other transactions, creating, maintaining, and otherwise managing your account, arranging shipments, facilitating any returns or exchanges, and other features and functions related to your account. We may also allow Shopify/Shopline to pair your account with other Shopify/Shopline services you choose to use to enhance your shopping experience. In such cases, Shopify/Shopline will handle your information in accordance with their privacy policy and consumer privacy protection regulations.
Marketing and Advertising. We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional messages via email, SMS, or postal mail, and showing you advertisements for goods or services. This may include using your personal information to further customize the services and advertisements on our website and other websites.
Security and Fraud Prevention. We use your personal information to detect and investigate potential fraud, illegal or malicious activity, or take action accordingly. If you choose to use the Services and register an account, you are responsible for ensuring the security of your account credentials. We strongly recommend not sharing your username, password, or other access details with others. If you believe your account has been compromised, please contact us immediately.
Communicating With You and Improving Services. We use your personal information to provide customer support and improve the Services. This is in our legitimate interest to respond to you, provide you with effective services, and maintain our business relationship with you.